IMATS 2011: Part 5 Dany Sanz and Alex Box

Wednesday, February 16, 2011


 Alex Box: Make Up, A Performance

Her return appearance at the IMATS filled the main stage designed to seat 300 people. For her performance she drew inspiration form the vibe in the room and the music (that played throughout her demonstration). Yes, you read right; music. This was not your average makeup demo. As the music played she created look after look stepping aside after each one for us to appreciate her creation.  She started with a face with a plain white base and she created 4 looks one after the other, each time building on what she had previously done.

Dany Sanz: Make Up Forever in High Def


The co founder of Make Up For Ever (a big inspiration of mine) re-introduced us to the brand's HD line. Make up forever was the first of a long line of brands to come up with an HD range. At first the seminar seemed like one very long ad, but I admit learning about products from the mind that conceived them made for some new discoveries. 
Models wearing MUFE HD line on the left side of their faces.

                The entire HD range can be used for airbrush make up.
                The blush, which is thicker than the rest of the products, can be mixed with the HD elixir to create the texture needed for airbrushing.
                The HD elixir can be mixed with any product from the HD range for less cover. Or applied to the skin prior to foundation to prep the skin
                The HD powder is used to set foundation but should not be applied like regular powder, very little goes a long way.
















I had a chat with Dany and Jacques, the founders of Make Up forever (in french HA!) , oh and yes we are on first name basis now LOL! I wonder if you can tell I was excited to meet them? LMAO.

Thus ends my little IMATS seminar mini-series, I hope it was helpful. Next Up my haul *guilty face*


TTFN!

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3 comments

  1. thank you for sharing. iv learnt a lot from this series

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